2018

cia. Hering’s digital

transformation

We launched the Omnichannel to integrate our channels. Portal Conecta –
a new way of serving our clients. We launched the Hering Experience,
an innovative store, a new step in the purchasing experience.


2013

always

reinventing!

We refined the management of our brands with a new
team structure and brand repositioning.


2010

first Hering Kids

store opened

and inauguration of the Hering Museum.


2006

IPO – becomes a publicly held

company with diffuse control

Start of new business plan.


2000

financial and

operational restructuring

A decisive step for a new growth cycle.


1998

the DZARM brand

joins the portfolio


1993

repositioning

toward retail

and opening of the Hering Family Store.


1979

launch of the

PUC kids’ brand


1966

company goes public and

starts exports


1935

creation of the

Hermann Hering foundation