We are a multibrand organization that has been a part of Brazilians’ lives for more than a century! We dress our consumers with three brands: Hering, Hering Kids and DZARM, with products that provide options
for all periods of life.
consumer
experience
The consumer is at the center of our decisions. We aim to get to know, understand, and interact with the consumer, offering innovative solutions combined with technology, both in the product and at the point of sale. Our objective is always to provide the best purchasing experience, in all of our channels: corporate stores, franchises, multibrand retail, and e-commerce.
We are experts; this is in our DNA. Our structure ensures quality, and fast production and distribution of our collections.
Our products are available all around Brazil and Latin America, through our sales channels.
We are a multibrand organization for a casual lifestyle, with highly unique products.
We are experts; this is in our DNA. Our structure ensures quality, and fast production and distribution of our collections.
Our products are available all around Brazil and Latin America, through our sales channels.
We are a multibrand organization for a casual lifestyle, with highly unique products.
Nossos Valores
passion
for the cause
We are passionate about what we do. We transform challenges into opportunities, with autonomy and enthusiasm. We know that even small things from our daily work are part of something bigger, something that is connected to our truth. That’s why we seek the best version of ourselves, with pride in honoring the new chapters in the company’s history.
building
together
We believe in the power of the collective, while also valuing the individuality of each person. We know that innovation only comes from a heterogeneous team that works with trust, respect, inclusion, and integrity. We encourage and help each other to achieve our goals.
entrepreneurial
spirit
We work with an entrepreneurial mentality. Whatever our role, we take responsibility for our results, since we act as owners of the business. We are committed to continuing the company’s history, in a long-term effort to remain as the consumer’s number one choice.
creating
value
We know that a legacy is built by investing in the future, with our present actions. We focus on results, and we believe that profits are the driver of positive changes. We work in a network so everyone wins – people, society, and the planet – seeking smart, human, and sustainable solutions that simplify processes and add value to the business.
making it
happen
Our success story is underpinned by the dedication of our people. Every day, we roll up our sleeves to make things happen. We are proud of what we have already achieved, but we can go farther. We constantly reinvent ourselves to expand and ensure lasting relevance.
Nossos Valores
passion
for the cause
We are passionate about what we do. We transform challenges into opportunities, with autonomy and enthusiasm. We know that even small things from our daily work are part of something bigger, something that is connected to our truth. That’s why we seek the best version of ourselves, with pride in honoring the new chapters in the company’s history.
building
together
We believe in the power of the collective, while also valuing the individuality of each person. We know that innovation only comes from a heterogeneous team that works with trust, respect, inclusion, and integrity. We encourage and help each other to achieve our goals.
entrepreneurial
spirit
We work with an entrepreneurial mentality. Whatever our role, we take responsibility for our results, since we act as owners of the business. We are committed to continuing the company’s history, in a long-term effort to remain as the consumer’s number one choice.
creating
value
We know that a legacy is built by investing in the future, with our present actions. We focus on results, and we believe that profits are the driver of positive changes. We work in a network so everyone wins – people, society, and the planet – seeking smart, human, and sustainable solutions that simplify processes and add value to the business.
making it
happen
Our success story is underpinned by the dedication of our people. Every day, we roll up our sleeves to make things happen. We are proud of what we have already achieved, but we can go farther. We constantly reinvent ourselves to expand and ensure lasting relevance.
More than a company, we’re a network that makes things happen.
gross revenue
cities served
employees
Orgulho da nossa história
foundation of
Cia. Hering
foundation of
Cia. Hering
creation of the
Hermann Hering foundation
creation of the
Hermann Hering foundation
company goes public and
starts exports
company goes public and
starts exports
launch of the
PUC kids’ brand
launch of the
PUC kids’ brand
repositioning
toward retail
repositioning
toward retail
and opening of the Hering Family Store.
the DZARM brand
joins the portfolio
the DZARM brand
joins the portfolio
financial and
operational restructuring
financial and
operational restructuring
A decisive step for a new growth cycle.
IPO – becomes a publicly held
company with diffuse control
IPO – becomes a publicly held
company with diffuse control
Start of new business plan.
first Hering Kids
store opened
first Hering Kids
store opened
and inauguration of the Hering Museum.
always
reinventing!
always
reinventing!
We refined the management of our brands with a new
team structure and brand repositioning.
cia. Hering’s digital
transformation
cia. Hering’s digital
transformation
We launched the Omnichannel to integrate our channels. Portal Conecta –
a new way of serving our clients. We launched the Hering Experience,
an innovative store, a new step in the purchasing experience.
