Two of Brazil’s main top models represent Hering’s initiative alongside IBCC Oncology
Hering continues the celebrations of the 25th anniversary of the “Breast Cancer Fashion Target” campaign, held in partnership with IBCC Oncology, bringing two strong women to represent the cause.
Isabeli Fontana and Ana Claudia Michels star in the new campaign and symbolize the collective of strong women who dedicate themselves to raising awareness about the theme.
A pioneer in demystifying breast cancer-related paradigms, Hering has partnered with the IBCC campaign for more than 2 decades, has brought the discussion about the disease to a broader spectrum, and has made fashion a tool for awareness. Increasingly current and relevant, the partnership with IBCC Oncology completes 25 years in 2020 and continues to have a positive impact on health and well-being.
Using an even more current and trend-related interpretation, Hering reinforces its commitment to re-signify fashion with each collection, this time presenting an innovative retelling of the “Blue Target”. The Tie-dye print brings a different graphic representation of the logo and creates an unusual way of dressing the cause. The stripes appear with fuzzy gradient edges, creating an optical effect.
Isabeli Fontana and Ana Claudia Michels wear items from the collection in a relaxed atmosphere in the campaign photos. Both join the project with the mission of raising awareness and bringing even more visibility to the cause, as well as adding a fashion appeal to the Hering and IBCC collaboration. For each product sold, R$ 6.50 goes to the Institution
