ABF Award – Excellence in Franchising

The Hering Store, Hering Kids and PUC franchise networks were granted the Excellence in Franchising Seal (SEF) by ABF (Brazilian Franchising Association). The SEF is seen as the most meaningful distinction for franchising networks in Brazil. The ABF seal looks every year at companies who, according to the franchisees, are recognized for quality and excellence in their relationship as a franchisor.