The brand with the two little fish has once more earned a significant recognition from its Brazilian consumers. The Marcas Mais (loose translation: “Top Brands”) study, prepared by the newspaper O Estado de S. Paulo and the Troiano Branding consulting firm, indicates that Hering is the second most relevant brand for residents of São Paulo State, and third among consumers from the entire South and Southeast regions, in the Clothing Stores category. The study’s objective is to identify the products and services brands with which consumers show the highest levels of involvement.
